해외 스트릿브랜드 인기순위(2000's) 3

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해외 스트릿브랜드 인기순위 2000년대

40위~30위

The 40 Best Streetwear Brands of the 2000s.

40. Lemar and Dauley
All images via Lemar and Dauley
Founded: 2003
From: New York City 

During the mid-2000s, streetwear aficionados preferred louder clothing pieces that could make an instantaneous statement whenever they walked into a room. And Lemar and Dauley, using turquoise, pink, and black on a lot of its clothing, was never known to shy away from bright, attention-grabbing gear.

Lemar and Dauley proved that a brand could gravitate towards one color palette and remain successful. It focused on sure-fire streetwear iconoclasts such as Andre Agassi, Notorious B.I.G., and De La Soul, and was afforded the opportunity to collaborate with adidas. 


39. For All to Envy

Image via Hypebeast Forums/ User: Knegby

Founded: 2006
From: New Hampshire 

For All to Envy went from selling rare vintage athletic gear from the '80s and '90s to designing sick T-shirts that represented the same era in sports and hip-hop. Being from New England, the brand had a strong tilt towards the Boston Celtics, and made T-shirts for both Len Bias and Red Auerbach.

But the label is best know for referencing the impossible-to-know urban legend that Wilt Chamberlain supposedly bedded 20,000 women—taking the famous photograph from the game Chamberlain scored 100 points, and putting "Girls, Girls, Girls" on the back of the tee. Appropriating obscure cultural references and heroes of the past to make a clever joke? Only a few labels were successful in executing this move and having it resonate within the streetwear culture.

38. Fiberops
All images via Fiberops
Founded: 2002
From: Japan

Streetwear had an obsession with raw and unwashed denim in the '00s, but there are very few brands that harked back to the days of hot rods, slicked-back hair, and wearing your jeans with a big cuff like Fiberops did. Started by Alyasha Owerka-Moore, the man behind Alphanumeric, Fiberops was influenced by grease, gasoline, and guys who liked to get their hands dirty.

Instead of trying to create the next Levi's, Owerka-Moore took notions of pin-up models and dangerous speeds to graphic T-shirts that were unapologetic, and he still produced dope raw denim. The tees found a home with an audience that was used to half-naked women up on their cotton, but done in a classier manner a la the '40s and '50s. Fiberops helped usher in an appreciation for vintage American badassery.

37. Rockers NYC
All images via Rockers NYC
Founded: 2006
From: New York City 

Rockers NYC was able to capture the loud and vibrant energy of the mid to late-2000s streetwear and do it with its own unique context. The brand's designs riffed off inspiration from, like its name suggests, the crossroads of Jamaican and NYC cultures. They got the attention required to get the chance to design several outfits that were worn by Jamaican gangsters in Grand Theft Auto IV. If that's not a young designer's dream, then we don't know what is.

But Rockers didn't pigeonhole itself as a cool T-shirt brand. The label also offered their unique cultural mash-up aesthetic on sweatshirts, 5-panel hats, and windbreakers, along with a collaboration with Cassette Playa.


36. No Mas
All images via No Mas
Founded: 2004
From: New York City 

Sports definitely have their place within streetwear, and No Mas took an old school approach to appropriating them in its clothes. Getting its name from the words Roberto Duran uttered during a fight with Sugar Ray Leonard, No Mas originated around a boxing theme, but branched out from there. It collaborated with Puma on several pairs of First Rounds, and with Dee and Ricky on gym bags made from vintage starter jackets. Streetwear heads love obscure references, as do sports nerds, and throughout the 2000s No Mas served the very niche clientele that fell into both categories.

35. 3Sixteen
All images via 3Sixteen
Founded: 2003
From: New York City 

Today 3sixteen is a seriously dope denim brand, but its humble roots lie in the world of 2000s streetwear. The brand shot onto the scene when it appropriated Nas' seminal lyric, "I never sleep, 'cause sleep is the cousin of death," onto a T-shirt that had Sleepy from Snow White and the Seven Dwarves dapping up the Grim Reaper. Genius-level references, cleverness, and artwork were all qualities that immediately got you fans in the aughts.

3sixteen did show evidence of what would become its eventual tilt towards Americana, as it made fitteds out of heavy wool and seersucker and slowly transitioned away from graphic T-shirts. 3sixteen's importance in the larger scheme was its ability to adapt with the times. The brand's growth and direction mirrored that which took place within the streetwear culture as the decade marched on.

34. PegLeg NYC
All images via PegLeg NYC
Founded: 2006
From: New York City 

PegLeg NYC was far ahead of its time, and the brand—founded by Manhattan natives Harry McNally, Bobby Waltzer, and Nick Poe—created flashes of what we could all expect in the years to come. Many pieces from the brand's formative years look pretty similar to today's intersection of menswear and streetwear, and PegLeg definitely wasn't just another bright and loud streetwear brand from 10 years ago. PegLeg specialized in outerwear with linings, patchwork and paneled sweatshirts, and even collaborated with Opening Ceremony.

PegLeg can definitely be labeled ahead of its time, and it's a shame that the brand only lasted four years. The label had the right amount of restraint to innovate the perception of streetwear without going over the edge.

33. King Stampede
All images via King Stampede
Founded: 2003
From: New York City 

At first glance, King Stampede's psychedelic graphics seamlessly fall in line with the ethos of numerous other streetwear brands of the 2000s. But if you dig a little deeper, the brand's history broke ground as an apparel off-shoot of a record store.

The clothes were trippy long before people put "mayne" on the end of that description, and hats that read "Ole" and "Darkness!" reflected the diversity and humor you'd expect to find in an independent record store. As the decade creeped closer to its end, King Stampede also tried its hand at some pretty sick cut-and-sew pieces.

32. ONLY NY
All images via Only NY
Founded: 1997
From: New York City 

New Yorkers loved the simplicity and boldness that was introduced in '90s-era Ralph Lauren and Nautica. The style propagated by these labels could be found all over the city, and especially with skaters who hung out downtown. ONLY NY got a quick start on re-appropriating the nautical and sportswear influenced designs, setting up shop in '97, and was definitely one of the key influences in spreading NYC street-oriented flair.

What worked for ONLY is that it never tried too hard to do something it wasn't comfortable with. It stuck with 5-panel, T-shirts, sweatshirts, and skate, and was successful at keeping things uncomplicated without ever being boring.

31. Neighborhood
All images via Neighborhood
Founded: 1994
From: Tokyo 

Neighborhood was able to turn its love for Japanese motorcycle culture into collaborations with American streetwear brands. Its 2006 collection with Supreme was so good that people like Frank Ocean and A$AP Rocky are still wearing it today. The label also collaborated with Vans on a kicks that represented both brands' origins.

But just because he was partenering with the most sought-after American labels iddn't man designer Shinsuke Takizawa strayed from his Harajuku roots. He still designed clothes for guys who preferred a ducktail haircut and wearing gear that was too badass for most to handle.

30. Recon
Image via Recon
Founded: 1998
From: New York City 

Stash and Futura's names alone were buzzwords in the 2000s. Their sneaker collaborations with Nike were amongst the most limited, re-sellable, and, overall, some of the best kicks out there. Their brand, Recon, served as a platform for their fans to further their addiction to their artwork or to become a part of NYC's thriving graffiti culture without bombing around town at 4a.m.

40~30위 까지

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